The hottest o2o e-commerce new opportunities

O2o e-commerce welcomes new opportunities

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core tip: Recently, the general office of the State Council issued the opinions on promoting online and offline interaction and accelerating the innovation, development, transformation and upgrading of business circulation (GBF [2015] No. 72). The "opinions" focuses on the field of online and offline integration to promote the innovative development of traditional business circulation industry, and is an important working document for the full implementation of China's "Internet +" action plan. In this year's government work report, Premier Li Keqiang proposed to "formulate an Internet + action plan, promote the integration of mobile Internet, cloud computing, big data, IOT and other modern manufacturing industries, and promote the healthy development of e-commerce, industrial Internet and Internet finance" The release and implementation of the opinions further shows the government's commitment to vigorously developing e-commerce and the Internet economy, promoting the transformation and upgrading of traditional economies, and creating a new driving force for China's economic development

[China Packaging News] a few days ago, the general office of the State Council issued the opinions on promoting online and offline interaction, and accelerating the innovation, development, transformation and upgrading of trade circulation (GBF [2015] No. 72). The "opinions" focuses on the field of promoting the innovative development of traditional business circulation industry by combining online and offline, and is an important working document for the full implementation of China's Internet + action plan. In this year's government work report, Premier Li Keqiang proposed to formulate an Internet + action plan, promote the integration of mobile Internet, cloud computing, big data, IOT and other modern manufacturing industries, and promote the healthy development of e-commerce, industrial Internet and Internet finance The release and implementation of the opinions further shows the government's attitude and determination to vigorously develop e-commerce and the Internet economy, promote the transformation and upgrading of the traditional economy, and create a new driving force for China's economic development. At the same time, it will also bring rare policy and market opportunities for the rapid development of o2o e-commerce

with the rapid popularization of mobile Internet applications, o2o (online to offline or offline to online) e-commerce has become an important node for connecting the traditional economy. Ba, such as household watt hour meters, gas meters and other t (Baidu, Alibaba, Tencent) three giants have invested a lot of money. Fiber reinforced thermoplastic composites represent the peak of mechanical properties of movable materials. O2o E-commerce creates a whole industry service ecosystem, and mergers and acquisitions and innovation are active in related fields. Traditional service enterprises also take o2o as their lifesaving straw to deal with network challenges, and actively build their own network competitive advantages. According to the statistics of China Chain Management Association, the sales scale of China's top 100 franchised chain enterprises in 2014 reached 428billion yuan, of which 97% of the top 100 enterprises have begun to develop o2o business. Innovative applications and innovative enterprises of mobile e-commerce in tourism, catering, takeaway, recruitment, housekeeping, car washing, manicure, elderly care, laundry, parking and other life service related fields have also begun to emerge in large numbers, but they are generally facing the problem of profitability. A large number of o2o enterprises have emerged, and a large number of closures have also occurred. On the other hand, the rapid development of o2o e-commerce has also brought a huge impact and revolutionary impact on the business model and government regulation model of the traditional service industry, such as special bus service, which has attracted widespread attention

facing the urgent needs of innovative development, transformation and upgrading of trade circulation, the opinions puts forward a total of 18 inspection points and specific policy support directions for plastic tensile testing machines before use from four aspects: encouraging online and offline interactive innovation, stimulating the vitality of physical business development, improving the modern market system and improving policies and measures. For the rapid development of O20 e-commerce, the opinions takes encouraging its innovation and development as the basic starting point, around the main tasks of the Internet + action plan in the traditional circulation, service industry and other fields, encourages online and offline interactive innovation, vigorously develops the e-commerce service industry, and supports traditional enterprises to actively use the Internet, especially mobile Internet, to achieve transformation and upgrading and online and offline integrated development

as for the institutional obstacles faced by the rapid development of o2o e-commerce, the opinions emphasizes the inclusion and encouragement of business model innovation, and all localities and departments are not allowed to add administrative approval items for market access of online and offline interactive enterprises; According to the characteristics of online and offline interaction, adjust and improve the qualification conditions for market access, and speed up the development of resources and information sharing in the field of public services. These policies and measures can be said to create a good policy development environment for online and offline e-commerce enterprises, provide better online and offline interactive services for the majority of traditional circulation service enterprises, and guide them to make good use of online and offline resources to form collaborative advantages

with regard to guiding the transformation and upgrading of traditional business circulation enterprises, the opinions puts forward policy support directions to support the online and offline interactive development of retail industry, wholesale industry, logistics industry, life service industry and business service industry. For example, for the transformation of the retail industry, the opinions emphasizes that physical stores should make good use of the new generation of networking technologies such as mobile Internet, big data and IOT to carry out digital transformation, improve consumption experience and enrich consumer categories; For the transformation of the wholesale industry, the opinions proposed that the traditional commodity trading market should use the Internet to do a good job in traditional functions, enhance new functions, develop supply chain collaborative management services, and improve circulation efficiency; The opinions proposed to change the development mode of the logistics industry, use Internet technology to promote standardization and information exchange, and enhance the integration and utilization capacity of logistics resources. The core of these policy support directions is to guide offline physical commerce and trade circulation enterprises to make full use of modern information technology to realize online and offline resource collaboration, enhance their core ability to connect production and service consumption, meet the increasingly personalized consumption needs of consumers, and improve the offline consumption experience of consumers

the Opinions also put forward specific measures to further improve the modern market system from three aspects: promoting urban business intelligence, modernizing the life field of experimental machines in rural cities, and integrating domestic and foreign markets. In order to ensure the effective implementation of relevant policies, the Opinions also put forward specific support policies on improving policies and measures, such as further streamlining administration and decentralization, innovating management services, increasing fiscal and tax support and financial support, standardizing market order, strengthening talent training, and cultivating industry organizations. At the same time, the Opinions also lists the specific division of labor of relevant departments of various policies and measures